Media Resources


A message from Ken Paulson, founder of 1 for All and president of the Newseum Institute’s First Amendment Center

Thank you for your commitment to helping build a greater understanding and support of our First Amendment freedoms. The early response to the campaign has been extraordinary, with hundreds of organizations signing up in just the first month. You’ll find a current list of Friends of 1 for All here.

Here’s a brief guide to participating in the campaign:

Ad campaign: We’re asking that all of our friends either publish 1 for All ads or provide links whenever you have some space available. You certainly don’t need to lock into any publishing schedule, but we do ask that you keep track of the ads you run and occasionally report back to us with an ad total and approximate retail value. The latter will give us more leverage as we reach out to celebrities to participate in the campaign.

Please spread the word: We deeply appreciate your support for 1 for All, and encourage you to blog or write columns about your organization’s participation. Your readers, viewers, customers and associates would benefit from hearing firsthand why you are a proud supporter of the First Amendment. Several holidays and national events are a great hook for editorial pages:

  • Independence Day: “Celebrate the 1st on the 4th.”
  • Constitution Day (Sept. 17): a federal observance of the ratification of the U.S. Constitution
  • Free Speech Week: An annual, nationwide program held every October. The goal of this nonpartisan, non-ideological event is to raise awareness and celebrate the importance of free speech and a free press in the United States.
  • Ratification of the Bill of Rights (Dec. 15)
  • Religious Freedom Day (Jan. 16)
  • President’s Day in February
  • World Press Freedom Day (May 3)

Duration: Some have asked when the campaign will end. Actually, the goal is to maintain 1 for All for the long run. Building understanding of the First Amendment will take time. The “Got Milk?” campaign is now 17 years old, and “Only You Can Prevent Forest Fires” goes back to 1944.

Contacts: We do want to keep you updated on the progress of the campaign, so it would be helpful to have a contact name and e-mail address for each partner or organization. In the case of a larger media company, this can be a single contact, or we can simply reach out to each individual property.

Customize: While we’re trying to provide a wide range of ads both in print and online, you should feel free to adapt our ads and our art elements to fit your format. We also invite news organizations to substitute a photo of one of your reporters in the “Free to Report” ad.

That’s it. We’ve tried to keep this process as simple as possible. Please let us know how we can be of help. Questions? Contact:
Print and Web Ads