The 1 for All timeline:
2007: A group of educators, journalists, lawyers, authors, artists, librarians and others gather outside Chicago to explore ways to build support and understanding of the First Amendment. They commit to a campaign designed to promote these core freedoms through education and advertising. The American Society of News Editors, First Amendment Center, Knight Foundation, McCormick Foundation and the Newseum are founding partners.
2008: The campaign launches an ambitious series of First Amendment festivals on college campuses funded by the McCormick Foundation. These Liberty Tree Initiative programs would run nationwide for the next five years, reaching hundreds of thousands of students.
2009: Based on focus groups and research funded by the Knight Foundation, the First Amendment campaign is named 1 for All, reminding us that one amendment to the U.S. Constitution enriches all of our lives daily.
2010: 1 for All launches a national marketing campaign featuring Ellen DeGeneres, Brad Paisley, John Mellencamp, Blake Shelton, Kesha and other celebrities. More than 1,100 organizations and media step up with their support, spreading the word and building awareness
2011: 1 for All creates the Great First Amendment Quiz in partnership with USA Today and the First Amendment Center. The online, interactive proves very popular and continues to test Americans’ “freedom IQ”.
On December 15, 2011, 1 for All launches the first Free to Tweet competition, challenging young Americans to tweet about freedom and compete for 22 $5,000 scholarships. The White House tweets about the campaign. 1 for All ads feature such celebrities, as Ellen DeGeneres, Brad Paisley, John Mellencamp, Blake Shelton and Kesha. The campaign also publishes a teacher’s guide to teaching about the First Amendment using social media.
2012: Free to Tweet II encourages students to identify their most valued freedom of the First Amendment and tweet about it. Five students are awarded scholarships.
2013: The 1 for All First Amendment Festival events shift from campuses to high schools, laying the foundation for a broader educational initiative.
2014-15: The First Amendment Challenge asks America’s high school teachers to share very best ways to teach about First Amendment freedoms. The competition, which encourages innovation and creativity in the classroom. The challenge is being coordinated by the American Society of News Editors’ Youth Journalism Initiative.